Marketing News

Off! Partners with The Weather Channel to Launch In-App Mosquito Forecast

Incorporating more than 15 billion climate data points and real-world mosquito data from 5,000 locations to forecast conditions that drive day-of mosquito activity.

It’s mosquito season, and to help individuals and their families better protect themselves from the pesky bloodsuckers, the Weather Company and its flagship consumer brand, The Weather Channel, has teamed with insect repellent brand Off! to bring local mosquito forecasts to The Weather Channel app. Launched in the US in 2022, Brazil in 2023 and Canada in 2024, Off! Cast Mosquito Forecast predicts mosquito behavior and populations to help consumers better plan summer activities and optimize th...

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